Clarkson’s Office of Development & Alumni Relations came under new management late in 2014. They worked with my office to develop a concept for a new logo and branding for the Roundtable Society, to signal the change in leadership.
I took their concept (a chess knight) and refined the design.
![](https://i0.wp.com/www.brienokeefe.com/wp-content/uploads/2017/06/Roundtable-Logo-Process-1-18-16-05.gif?resize=300%2C300)
After finishing the primary mark I experimented with different typography and lockup treatments. I ran the ideas by my client and they chose the following:
![rtlogogeometry logo comp with guides](https://i0.wp.com/www.brienokeefe.com/wp-content/uploads/2017/06/rtlogogeometry.jpg?w=541&h=360)
logo comp with guides
![Roundtable Logo Colors (Outlines)-35 final mark number 2](https://i0.wp.com/www.brienokeefe.com/wp-content/uploads/2016/01/Roundtable-Logo-Colors-Outlines-35.jpg?w=541&h=178)
final mark number 2
![Roundtable Logo Colors (Outlines)-31 final mark number 1](https://i0.wp.com/www.brienokeefe.com/wp-content/uploads/2016/01/Roundtable-Logo-Colors-Outlines-31.jpg?w=269&h=269&crop=1)
final mark number 1
![Roundtable Logo Colors (Outlines)-32 final mark number 3](https://i0.wp.com/www.brienokeefe.com/wp-content/uploads/2016/01/Roundtable-Logo-Colors-Outlines-32.jpg?w=269&h=269&crop=1)
final mark number 3
![Roundtable Logo Colors (Outlines)-33 final mark number 5](https://i0.wp.com/www.brienokeefe.com/wp-content/uploads/2016/01/Roundtable-Logo-Colors-Outlines-33.jpg?w=269&h=269&crop=1)
final mark number 5
![Roundtable Logo Colors (Outlines)-34 final mark number 4](https://i0.wp.com/www.brienokeefe.com/wp-content/uploads/2016/01/Roundtable-Logo-Colors-Outlines-34.jpg?w=269&h=269&crop=1)
final mark number 4
All of these marks are used in different sizes and contexts, in print and web projects.
![Picture1 (3) event banners](https://i0.wp.com/www.brienokeefe.com/wp-content/uploads/2016/01/Picture1-3-1.jpg?w=359&h=239)
event banners
![IMG_3107 the roundtable award medal](https://i0.wp.com/www.brienokeefe.com/wp-content/uploads/2016/01/IMG_3107.jpg?w=359&h=239)
the roundtable award medal
![RT logo usage print and web collateral](https://i0.wp.com/www.brienokeefe.com/wp-content/uploads/2016/01/RT-logo-usage.jpg?w=724&h=482)
print and web collateral