In the fall of 2015 I was asked to create a logo for a small financial company by the name of Flower City Capital. It was a small shop that was looking for something different from the typical finance identity motifs, but with a high end feel.
My client sent images of country club branding and the logo for the City of Rochester as examples. “Flower City” refers to Rochester, New York.
After a few different comps, we settled on a direction and refined the primary mark from there. It’s more abstract than the initial design, and the type was set in Constantia Bold and then modified slightly.
alternate logo comps, unused
the final mark