Clarkson’s Office of Development & Alumni Relations came under new management late in 2014. They worked with my office to develop a concept for a new logo and branding for the Roundtable Society, to signal the change in leadership.
I took their concept (a chess knight) and refined the design.
After finishing the primary mark I experimented with different typography and lockup treatments. I ran the ideas by my client and they chose the following:
logo comp with guides
final mark number 2
final mark number 1
final mark number 3
final mark number 5
final mark number 4
All of these marks are used in different sizes and contexts, in print and web projects.
event banners
the roundtable award medal
print and web collateral