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Brien O'Keefe

Graphic Design

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Logo: Sugar Valley Bakery

Freelance, Logo

Sugar Valley Bakery is a small business located in Potsdam, NY. They specialize in custom cookie designs for themed gifts and events. I was approached by the owner and asked to clean up a logo they’d created in-house. We had a few meetings and discussed their brand and growth strategy, and it sparked a few more ideas.

rough sketches and initial concepts
rough sketches and initial concepts
first round of comps based on the early concepts
first round of comps based on the early concepts
more sketches and concepts
more sketches and concepts

My favorite comp from this project is this simple mark, inspired by a mountain and valley, and a partially-eaten cookie.

svb_0002_SVB1
svb_0000_SVB3
svb_0001_SVB2

Ultimately they went in another direction and this concept was shelved, but the project taught me a lot about the client-designer relationship. It’s a two-way street – especially the process of selling your ideas and working to distill a client’s ideas down to the essentials to get to the heart of the brand. Even though this logo wasn’t used, the ideation process was productive and positive.

Contract: Freelance/Pro Bono
Project Type: Logo
Client: Small Business
Date Completed: April 2016
Skills & Software Used: Illustrator

More Projects

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  • Logo: Sugar Valley Bakery

    Logo: Sugar Valley Bakery

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