I gave Clarkson’s student and staff ID badges a bit of a facelift. I took a utilitarian approach. Making the photo larger and eliminating clutter in the design makes the piece more functional for our security staff, especially in a situation where they might have to identify people in poor conditions or bad light.
I was so excited to start my first design job in December 2012 that I went to campus two hours early. I went to the computer lab where I worked on my class projects and sat in the back where I used to sit for critique, thinking about what it would be like to do it for real. Hard work pays off.
Faster Better Stronger
Here’s an unused comp for Clarkson that I quite like. It was meant to be split across the inside front cover and inside back cover of a publication with that theme: “faster, better, stronger.” I don’t normally have the opportunity to do much with fonts outside the university’s brand, but here I was allowed to push the envelope and get a little weird. This was a fun exercise.